Create a global campaign that demonstrated the mobile nature of Party Poker and the increased opportunity to become a winner.


Warning Be Careful Where You Win! A campaign platform, that 
hyperbolised the excitement of winning and the potential consequences of celebrating success. The campaign consisted of two TVCs, a press campaign and a series of online activations and promotions.
The campaign successfully ran for two years across all global markets
including UK, United States, Canada and Australia.
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