The NBA had poor viewing figures in Europe due to the time difference. NBA Sundays was a new initiative where a weekly, high profile games is selected and broadcast within sociable hours. Our brief was to create an advertising campaign for launch and brand the property for broadcast.

We created ‘Sacred Sundays’ a campaign that showcased the main players and teams in a stained glass, religious pastiche. The broadcast elements were handled differently as these would become permanent NBA assets. We created the logo lock-up and the animations for the show opening,
replay and credits.

The first time that an unified identity covering online, offline and in game has been achieved
Positive feedback from sponsors, key NBA partners and broadcasters

Show opening credits
Advertising campaign
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