Brief
The NBA doesn't come to Europe often, but when it does, it needs to score big with seasoned fans and rookies alike.
We were asked to create a campaign wrapper for the NBA House experience and share the magic of the NBA
with millions of fans via outstanding branded content from NBA House Madrid.

Solution
Based on an overarching idea of ‘NBA House Rules’, our ‘blueprint’ design gave us a unique, technical visual identity to wrap the films we created.
Our content – stings, sizzle reels, 3D animations, alphas and edits – was used throughout NBA House,
on giant screens in and outside the venue as well as worldwide on social media.

Ident loop
Results
NBA platforms reach 42.1m
Total reach on partner platforms 7.6m
NBA platforms reach 42.1m
Total reach on partner platforms 7.6m
Total growth across EMEA 22.5K

Total post clicks globally 2.7M
12.3K total shares of NBA House content across NBA and partner channels
Total media value of social media impressions: $4.9m
Target set for Campaign Reach: 47m - Total Reach achieved: 49.7m

Social teaser
Social edits
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