Jameson - Jameson Live

Brief
Jameson wanted a 25-35 ‘urbanite’ audience to reappraise the brand and
launch a new signature serve - Jameson and ginger ale.
Solution
Jameson Live. An experiential campaign bringing unsigned bands to bars across the country.
The serve was trialled and purchase was incentivised with a free music download.
The audience could also win tickets to an intimate show on St Patrick’s Day featuring
The Coral and Florence And The Machine.
Results
The weekly gigs attracted crowds surpassing client expectations and the final show was prestigious and
newsworthy event with Music-News.com calling the event “the hottest ticket around”.
Awards
MAA Award Art Direction
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