With alcohol advertising likely to be restricted in the near future, Grolsch briefed us to create a brand mnemonic that could represent the brand in ‘dark markets’. The brief was to create an identity and activate it globally.
We created the Grolsch Mark. A design based on the amalgamation of two Grolsch G’s. We launched it with a global cinema and print campaign, where we collaborated with street artists from each market to interpret the design.
Russian cinema advert
The campaign ran successfully for two years in all global markets: Russia, Romania, United States, Canada and South Africa. The Mark is now a permanent part of the Grolsch branding and is included on the beer label.
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