Foster's has a long running association with comedy but were finding it difficult to activate these credentials in the pub environment.
They had a desire to engage a
millennial audience and wanted to do something innovative rather than disrupting the on-trade
with traditional tactics.

We created the world's first augmented reality comedy performance. W
e offered every punter a the front row seat to a personal comedy performance. The original gags were delivered by 'Mock The Week' regular and one-liner expert Gary Delaney.

The campaign surpassed expectations with over 13,000
blipps with each user watching at least 3 of Gary Delaney's gags.
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